Feasibility Study Shake Burgers

Feasibility Study Shake Burgers Executive Summary The fast food industry in Oman is undergoing remarkable revolution, which has emanated from change in consumer behaviour. The emergence of the information age has increased the level of information amongst consumers. Subsequently, consumers are making informed choices in their purchase decision-making process. One of the industries that have been affected by these changes relates to the food industry.Advertising We will write a custom research paper sample on Feasibility Study: Shake Burgers specifically for you for only $16.05 $11/page Learn More Consumers are increasingly inclining towards the consumption of healthy food products. Subsequently, there is a high market potential for investors in the food industry. In order to tap this market potential, Shake Burgers intends to enter the Oman fast food industry. The firm will specialise in offering freshly produced, healthy, and unique burgers. The burgers will be produced using the Omani wa y in order to differentiate them from the competitors’ products. Shake Burgers will target consumers aged between 15 to 40 years due to the high rate at which people in that bracket are consuming fast foods. The firm will be strategically located at Muscat, Oman. Business opportunity Market gap The fast food sector has experienced remarkable growth over the past few decades. A study conducted by Food Hospitality Oman (2014) shows that the sector is ranked amongst the fastest emerging markets for fast foods in the Gulf Cooperation Council (GCC) region. Another study conducted by Alpen Capital (2011) shows that Oman food sector accounted for 7.1% of the total food consumed in the GCC region, which ranked the country third (Hardy 2014). The industry’s growth has been stimulated by a number of factors, which include an increase in the consumers’ purchasing power, especially amongst the young generation, and a rise in the level of inbound tourism. It is estimated th at the number of tourists’ arrivals in Oman will increase by 38.7% by the end of 2017, which is estimated to reach1.45 million tourists. Subsequently, the volume of tourist spending will increase to US$2.96 billion, which indicates the market potential for growth (Alpen Capital 2011). However, the local and multinational industry players such as Kentucky Fried Chicken and McDonalds have mainly focused on providing customers with fast food products of western taste. Some of the fast food firms in the market such as McDonalds have inclined towards the provision of carbohydrate and vitamin-rich burgers as opposed to protein-rich burgers.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, the fast foods are made from highly processed and refined sugars (Skills You Need 2014). Subsequently, the market has largely ignored the provision of fast food products wi th an Omani taste, which represents a significant market gap. Product offering Shake Burgers will specialise in the production of protein rich burgers. The burgers will be specially produced from beef, chicken, and camel meat in order to align with the growth in preference for protein-rich products (Morelli 2002). Furthermore, the burgers will also be comprised of organic vegetables. The firm will ensure that the burgers take into account the Western and Omani tastes in order to appeal to diverse consumer groups (Hitt, Ireland Hoskisson 2009). The tangible offerings will include a main course, which will entail organic beef burger, organic chicken burger, and camel meat burger. The burger products will also be comprised of organic vegetable sauce, which will be made of garlic mayo and spicy homemade sauce. However, all the burgers will be grilled in the Omani way in order to create a unique taste. Moreover, the burgers will be served alongside different drinks such as soft drinks [ beer and Coca-Cola soft drinks] and milk shake [camel milk shake, banana milk shake, and dates]. The firm will create an attractive ambience as illustrated by the image in appendix 1 in order to attract customers. This goal will be achieved by employing effective interior design (Hoshmand 2009). The store will also be fitted with free Wi-Fi. Moreover, the firm will offer services associated with birthday parties. Feasibility: Micro-market analysis Target market size The concept of targeting will be adopted in order to increase the firm’s level of profitability. Fahy (2000) contends that market targeting enables an organisation to focus its marketing activities to a specific market segment rather than focusing on the overall market. The firm will adopt demographic market segmentation (Rae 2011). Some of the demographic market segmentation variables that the firm will adopt include age, occupation, and level of income (McDonald Dunbar 2012).Advertising We will write a custom research paper sample on Feasibility Study: Shake Burgers specifically for you for only $16.05 $11/page Learn More The firm appreciates the view that all consumers can consume burgers regardless of their age group. However, considering the firm’s goal to maximise its level of profitability, Shake Burger’s core target market will be comprised of consumers aged between 15 years and 40 years. The firm’s decision to target this market group arises from identification of the market potential (Ingram 2010). Table 1 below illustrates the Oman’s age structure according to 2013 statistics. Graph 1 shows that a significant proportion of the country’s population is comprised of consumers aged between 0 to 54 years, which the firm intends to target. Age [years] Percentage of the total population 0-14 30.60% 15-24 20.20% 25-54 42.10% 55-64 3.90% Over 65 3.20% Table 1 Graph 1 Source: (Index Mundi 2013) Current trends The fast food industry is characterised by a significant change in consumption patterns. The emergence of affluent young consumers has led to an increment in preference for protein-rich diet, as opposed to carbohydrate-rich diet (Alpen Capital 2014). This trend is expected to be sustained into the future.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the high rates of workforce participation and urbanisation have led to the emergence of a hectic lifestyle amongst consumers (Karubaran, Sami, Ahmad, Al-Abed Syed 2012). However, consumers prefer healthy ready-to-eat products. The preference of healthy fast foods has arisen from the increased association of the foods with the rising cases of obesity and other diseases associated with poor eating habits (Karubaran et al. 2012). The firm has identified a trend whereby university students and the working class, who constitute a significant proportion of Shake Burgers’ target market, are experiencing an increment in the level of workload from school and their workplaces (Rafidah, Azizah, Norzaidi, Chong Noraini 2009). Thus, the majority of these customers do not have ample time to prepare their meals. Currently, Oman is ranked amongst the middle-income economies (Alpen Capital 2014). The country’s economy is mainly dependent on oil resources. However, Muscat is increasingly diversifying its economy by investing in privatisation and industrialisation programs. Subsequently, there is a high probability of increment in the population’s purchasing power. Dynamics The global food industry is undergoing a remarkable transformation arising from change in consumer behaviour (EuroMonitor 2013). Some of the functional foods that consumers are increasingly consuming include vegetables such as carrots, broccoli, and tomatoes, which enhance the consumers’ physiological activities. Moreover, urban consumers are shifting towards the consumption of protein and fat-rich products (Alpen Capital 2014). This aspect has led to the growth in demand for meat, milk, dairy, and vegetable products. It is estimated that the total food consumption in the GCC countries such as Oman, the UAE, KSA, and Qatar will increase in the future as illustrated by the graph below. Graph on change in consumption of different food products. Source: (Alpen Capital 201 1) Target profile The firm’s target profile is based on the findings of a primary market research. The study adopted mixed research design, which entailed using qualitative and quantitative research design. The research was conducted using the Academic Mintel website. An effectively designed questionnaires as illustrated in appendix 5 was administered to the selected respondents online in an effort to understand their opinion regarding fast food products. Thirty respondents [30] were selected from the target population. Below is a profile of the respondents. Age; 15-40 years Occupation; 25 students [10 college and 15 university students], 15 working class. Prefer consuming fast foods frequently. Target consumer behaviour Most consumers in the GCC countries including Oman have undergone remarkable change in their consumption patterns due to increased awareness on the risks associated with unhealthy eating habits. Shane (2013) emphasises that the GCC countries are ranked amon gst the regions with the highest rates of obesity. However, consumers have become increasingly knowledgeable following developments in Information Communication Technology (ICT). Thus, consumers are making informed choices in their purchase decision-making process, which is evidenced by the high rate at which consumers are inclining towards the consumption of healthy foods (Skills You Need 2014). Feasibility: Macro-market drivers PESTEL analysis Political environment The firm’s success will be subject to the prevailing political environment in Oman (Ghuman 2010). First, the level of political risk in Oman is moderate in comparison to other countries in the Middle East. Additionally, the relatively high level of political stability in Oman will enable the firm to operate in a serene business environment. Furthermore, the Oman government has implemented well-defined tax incentives, which are aimed at fostering the establishment of sustainable and profitable business through ent repreneurship. Thus, Shake Burgers will benefit from the tax incentives by venturing into the Oman’s food industry. Economic environment The Omani economy continues to experience economic growth due to the strong oil prices. Additionally, the high rate at which the Oman government is advocating for economic diversification will stimulate the country’s economic growth (Trading Economics 2014). Subsequently, there is a high probability of the country experiencing a new generation of affluent consumers due to their high purchasing power (Hair 2008). Furthermore, the consumers’ purchasing power will be enhanced by the relatively low rate of inflation in the country. By the end of June 2014, the country’s inflation rate was estimated to be 1.2%. The graph below illustrates the fluctuation in the Omani rate of inflation over the past two years (Trading Economics 2014). Source: (Trading Economics 2014) The country’s ascension into the World Trade Organis ation (WTO) will improve trade relations with other member states. Furthermore, the recently signed Trade Facilitation Agreement (TFA) of the WTO will enhance trade with the WTO member states. One of TFA’s provisions entails an improvement in custom procedures at the point of entry through cooperation of the member states (James 2014). Therefore, the firm will be in a position to import the necessary food products such as meat, cereals, and milk products from the member states conveniently. Additionally, the firm’s operations will be facilitated by the WTO’s choice of Oman as the ideal hub for distributing goods in other parts of the GCC region (James 2014). Social environment A significant proportion of the Omani population is comprised of citizens aged between 1 to 54 years. This age group accounts for 92.9% of the total population (Alpen Capital 2014). This aspect shows that the country is characterised by a substantial market size that Shake Burgers can expl oit. Furthermore, the country has also experienced a significant increment in the number of consumers who are inclining towards the consumption of fast foods. This trend has emanated from change in the consumers’ lifestyle. Moreover, the country is also experiencing an increment in the number of tourists and expatriates especially from the Western countries. Thus, the country’s social structure is undergoing remarkable transformation, which the firm can exploit through the provision of unique and healthy fast food products (Alpen Capital 2011). Technology The high rate of technological development presents a perfect opportunity for the firm to succeed in the Omani food industry. For example, the emergence of food processing and handling technologies will enable the firm to produce burgers in a clean environment. Subsequently, the firm will be in a position to enhance its customers’ safety by minimising the likelihood of food-borne diseases (Ferrell Hartline 201 1). The technological development being experienced in the contemporary business environment has encouraged consumers to become knowledgeable in terms of technology (Fernando 2011). Therefore, consumers are increasingly using different information communication technologies in their purchasing process (Hotelier Middle East 2013). For example, consumers have adopted mobile and Facebook ordering. Furthermore, consumers are increasingly demanding convenient service delivery. Therefore, Shake Burgers will be required to invest in emerging technologies in order to align with the prevailing market trends (Forbes 2014). Legal environment In an effort to stimulate economic growth, the Omani government has adopted an open economic system, which has increased trade with other countries in the GCC and world. Subsequently, the firm will be in a position to import food materials required for its operation more efficiently. The Omani government is committed to fostering an enabling environment fo r working. This goal has been achieved by simplifying the legal procedures during the establishment of a business. On average, it is possible to start a business within 34 days as opposed to the world average of 48 days (James 2014). Additionally, the government has set relatively low tariff rates in its trade policy with its trade partners such as the US through the Free Trade Agreement. The country’s business environment is fostered by moderate corporate tax and low duty on products (Food Export Association of the Midwest 2011). Feasibility: competitive environment and direct competitors Porter’s five forces Threat of new entrant; (moderate to high) the industry is characterised by a moderate threat of entry due to the prevailing profitability potential. Moreover, the industry is experiencing an increment in demand for food products that are aligned with the Muslim culture. Furthermore, the barriers to entry into the market are relatively low due to the low financia l requirements. Bargaining powers of suppliers; (moderate to high) the Omani food industry mainly depends on imports from the US and Europe. Subsequently, the suppliers have the capacity to influence the price of the food products. The food prices may also be affected by the global price fluctuations. Additionally, the suppliers bargaining power is increased by the low supplier concentration. Threat of substitute; (high) a number of local and multinational companies dominate the fast food market in Oman. The entry of multinational fast food companies such as KFC and McDonalds has increased the number of fast food products in the market. Thus, consumers have an opportunity to make a choice from a wide range of products. Buyer bargaining power; (high) firms in the fast food market are adopting product line extension strategies in pursuit for higher profitability. Consequently, consumers are presented with a wide range of products (Phillips Gully 2013). Additionally, the product varia tion has led to a significant reduction in the switching cost. Rivalry; (high) the industry is experiencing a significant increment in the intensity of competition due to the high consumer purchasing power and the change in the consumers’ lifestyle. Feasibility: sustainability Unique selling point Shake Burgers will focus at attaining a high competitive advantage by developing a number of unique selling propositions [USP]. Customer service; the firm will ensure that customers are optimally served. Store ambience; the firm’s store will be designed effectively in order to attract customers. Critical success factors The firm’s competitive advantage will be based on a number of factors as listed below. Factor Description Product differentiation The firm will ensure that its burgers are of unique taste by incorporating the Omani taste. Additionally, the firm will ensure that its operations lead to the production of fresh burgers. The firm will also ensure tha t its products are unique by integrating healthy sandwiches. Currently, only a few shops in Oman are offering such a menu and none is offering a burger cooked in the traditional Omani way. Camel burger will attract locals and tourists due to its preference as a traditional course amongst the Gulf countries. Location Shake Burger will be strategically located in the city centre of Oman, Muscat. Subsequently, the firm will be in a position to market its products to a large number of customers due to the various offices and learning institutions located in Muscat (Gotimer 2008). Operations and marketing In order to sustain the ‘Omani tradition’, Shake Burgers will source its raw materials from the local market. The firm will adopt emerging marketing technologies such as social media platforms [Facebook, Twitter, and Instagram] in creating market awareness. Appendix 2 illustrates the projected cost of creating market awareness (Witt Meyer 2010). Start-up financing S hakes Burgers will be established using personal savings and donations from family members. The initial start-up capital is estimated to be US$ 80,000. I will contribute $ 5,000 from my personal savings while my parents will assist me in raising $75,000. This amount will be used in leasing the premises within which the firm will be set up. The firm will start with an inventory worth US$25,000, which will be sourced from the local market. In a bid to ensure consistency of supply and timely replenishment of stock, Shakes Burgers will enter a contract with the local suppliers. It is estimated that the firm’s profit margin will be 30% after the first year of operation as illustrated in appendix 4. Post start-up financing It is projected that Shakes Burger will achieve financial sustainability within the first year of its operation, which will emanate from its unique product offering. Furthermore, the firm’s effectiveness in implementing the critical success factors will en hance its profitability. It is projected that sales will increase over time. In order to reach the break-even point, the firm will be required to sell 4,200 units. The breakeven revenue is estimated to be US$35,280, which is estimated to be attained within 6 months of the firm’s operation. In order to achieve this goal, it is assumed that the average revenue per unit will be US$ 8.39, while the average variable cost per unit is estimated to be US$ 2.29. The graph below illustrates the firm’s breakeven point. Feasibility: Managerial capabilities Personal capabilities The success of the new venture will be enhanced by my entrepreneurial capabilities such as risk taking, hard work, and market research skills. I will exploit my risk taking characteristics in ensuring that the venture is successful. This goal will be achieved through investing in product improvement, which will be enhanced by my effective market research skills. Thus, I will understand how to make the nece ssary adjustments to the product. However, I will be required to improve my leadership skills in order to ensure that the other internal stakeholders in the firm such as managers are motivated adequately. Nurturing the leadership skills will aid in fostering teamwork (Moore, Justin, William Leslie 2006). Execution of Critical success factors The firm’s success in implementing the critical success factors will depend on the effectiveness with which different roles are established and implemented as illustrated in the chart below. Roles Responsibility Chef (1) The chef will be charged with ensuring that the burgers are produced freshly and they have an Omani taste. Waiters (2) 2 waiters The waiters will ensure that the customers’ orders are served efficiently. Delivery guy (1) A delivery guy will be employed and will be charged with the responsibility of ensuring that the orders made by customers at home are delivered in time. Manager The manager will ensure that all the firm’s operations are executed effectively in order to develop and sustain repeat purchase behaviour amongst the target customers. Appendices Appendix 1: Shakes Burger interior design Appendix 2 Marketing budget Item Amount in US$ Cost of promotion Advertising via television, social media, radio and print media 1,000 Sales promotion 2,000 Total expected cost of creating market awareness 3,000 Appendix 3 Breakeven chart Description Units sold 4,200 Estimated break-even revenue $35, 280 Assumptions Revenue per unit $8.4 Variable cost per unit $2.3 Appendix 4 Income statement Particular Amount in $US Sales revenue 5, 500,000 Total cost of sales 2,300,000 Gross profit 3,200,000 Administration expenses 400,000 Operating profit 2,800,000 Tax 30% 960,000 Profit after tax 1,840,000 Appendix 4 Projected Cash flow statement Item Year 1 Total from cash operations 1,000,000 Other cash received 0 Sales tax VAT re ceived 0 Current borrowings 0 Other liabilities 0 New long-term liabilities 0 Sale of other current asset 0 Sales of long term assets 0 Investment received 0 Total cash received 80,000 Expenditures Operation expense Cash spending 3,000 Payment on bill 5,000 Total on operation 8,000 Other cash spending Sales tax VAT paid 0 Principal paid on current borrowing 0 Additional liabilities on principal payment 0 Principal payment –long term liabilities 0 Purchases on other current assets 0 Purchase of other long term assets 0 Dividends 0 Total on operation 8,000 Net cash flow 72, 000 Reference List Alpen Capital: GCC food industry 2011, www.alpencapital.com//GCC_Food_Industry_Report_June_2011.pdf EuroMonitor: Food processor and blender manufacturing industry 2013, prweb.com/releases/2013/3/prweb10526071.htm Fahy, D 2000, Foundations of marketing, McGraw-Hill International Limited, London. 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Skills You Need: Diet and nutrition 2014, arabianbusiness.com/gcc-states-named-among-world-s-most-obese-508362.html Trading Economics: Oman inflation rate 2014, tradingeconomics.com/oman/inflation-cpi Witt, B Meyer, R 2010, Strategy process, content, context; an international perspective, Cengage Learning, Andover.

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Hylomantis lemur Hyloscirtus chlorosteus Hyloscirtus colymba Hyloscirtus ptychodactylus Hyloxalus anthracinus Hyloxalus delatorreae Hyloxalus edwardsi Hyloxalus ruizi Hyloxalus vertebralis Hyperolius pickersgilli Hyperolius watsonae Hypodactylus lucida Hypsiboas cymbalum Incilius cristatus Incilius fastidiosus Incilius peripatetes Indirana gundia Indirana phrynoderma Ingerana charlesdarwini Insuetophrynus acarpicus Isthmohyla angustilineata Isthmohyla calypsa Isthmohyla debilis Isthmohyla graceae Isthmohyla insolita Isthmohyla rivularis Isthmohyla tica Leiopelma archeyi Leptobrachella palmata Leptodactylodon erythrogaster Leptodactylus fallax Leptodactylus magistris Leptodactylus silvanimbus Leptophryne cruentata Lithobates chichicuahutla Lithobates omiltemanus Lithobates pueblae Lithobates sevosus Lithobates subaquavocalis Lithobates tlaloci Lithobates vibicarius Litoria booroolongensis Litoria castanea Litoria lorica Litoria myola Litoria nyakalensis Litoria piperata Litoria spenceri Mannophryne caquetio Mannophryne cordilleriana Mannophryne lamarcai Mannophryne neblina Mannophryne olmonae Mantella aurantiaca Mantella cowanii Mantella milotympanum Mantidactylus pauliani Megastomatohyla mixe Megastomatohyla pellita Melanophryniscus langonei Micrixalus kottigeharensis Microbatrachella capensis Microhyla karunaratnei Minyobates steyermarki Nannophrys marmorata Nectophrynoides paulae Nectophrynoides poyntoni Nectophrynoides wendyae Niceforonia adenobrachia Nimbaphrynoides liberiensis Nimbaphrynoides occidentalis Nyctibatrachus dattatreyaensis Nymphargus anomalus Nymphargus laurae Odontophrynus moratoi Odorrana wuchuanensis Oophaga lehmanni Oreobates pereger Oreobates zongoensis Oreolalax liangbeiensis Parhoplophryne usambarica Pelophryne linanitensis Pelophryne murudensis Pelophylax cerigensis Peltophryne florentinoi Peltophryne fluviatica Peltophryne lemur Petropedetes dutoiti Philautus jacobsoni Philautus sanctisilvaticus Philoria frosti Phrynobatrachus chukuchuku Phrynobatrachus intermedius Phrynopus dagmarae Phrynopus heimorum Phrynopus juninensis Phrynopus kauneorum Phrynopus tautzorum Phyllomedusa ayeaye Phytotriades auratus Platymantis insulatus Plectrohyla acanthodes Plectrohyla avia Plectrohyla calthula Plectrohyla calvicollina Plectrohyla celata Plectrohyla cembra Plectrohyla chryses Plectrohyla chrysopleura Plectrohyla crassa Plectrohyla cyanomma Plectrohyla dasypus Plectrohyla ephemera Plectrohyla exquisita Plectrohyla guatemalensis Plectrohyla hartwegi Plectrohyla hazelae Plectrohyla ixil Plectrohyla pachyderma Plectrohyla pokomchi Plectrohyla psarosema Plectrohyla pycnochila Plectrohyla quecchi Plectrohyla sabrina Plectrohyla siopela Plectrohyla tecunumani Plectrohyla teuchestes Plectrohyla thorectes Polypedates fastigo Pristimantis albericoi Pristimantis bernali Pristimantis hamiotae Pristimantis lichenoides Pristimantis phragmipleuron Pristimantis simonsii Pristimantis torrenticola Pristimantis tribulosus Pristimantis veletis Prostherapis dunni Pseudophilautus amboli Pseudophilautus limbus Pseudophilautus lunatus Pseudophilautus macropus Pseudophilautus nemus Pseudophilautus papillosus Pseudophilautus procax Pseudophilautus simba Pseudophryne corroboree Psychrophrynella guillei Psychrophrynella illimani Psychrophrynella kallawaya Psychrophrynella saltator Ptychohyla dendrophasma Ptychohyla hypomykter Ptychohyla macrotympanum Ptychohyla sanctaecrucis Rana chevronta Rana holtzi Ranitomeya abdita Ranitomeya dorisswansonae Raorchestes chalazodes Raorchestes chlorosomma Raorchestes griet Raorchestes kaikatti Raorchestes marki Raorchestes munnarensis Raorchestes ponmudi Raorchestes resplendens Raorchestes shillongensis Raorchestes sushili Rhacophorus pseudomalabaricus Rhinella amabilis Rhinella chavin Rhinella rostrata Rhinoderma rufum Scinax alcatraz Scinax faivovichi Scinax peixotoi Scutiger maculatus Somuncuria somuncurensis Strabomantis helonotus Stumpffia helenae Taudactylus acutirostris Taudactylus eungellensis Taudactylus pleione Taudactylus rheophilus Telmatobius atacamensis Telmatobius cirrhacelis Telmatobius culeus Telmatobius espadai Telmatobius gigas Telmatobius niger Telmatobius pefauri Telmatobius punctatus Telmatobius vellardi Telmatobius zapahuirensis Telmatobufo bullocki Vandijkophrynus amatolicus Werneria iboundji Wolterstorffina chirioi Xanthophryne tigerina Xenopus itombwensis Xenopus longipes

Self-discovery and Understanding of World in Against Meat and Praise Essay

Self-discovery and Understanding of World in Against Meat and Praise of Self-deception - Essay Example Even with the improved capacity to conceive build and design sophisticated equipment, tame some of the wildest beasts the earth has ever known and even travel thousands of miles to the moon, a man seems not to understand his own functionalities. He seems increasingly confused in understanding the most complex machine evolution has provided; the brain. Although scientists at least have clues on how the brain process information, it has always been a dilemma on how the physical and the tangible aspects of the brain easily connect to aspects such as emotions and how the brain affects our decision-making processes. Perhaps the state of chaos and confusion that in most instance human beings conceal behind the mask of ambition, philanthropy, humanity or even religion is better explained by the artistic impressions of artists. The question is whether man has the capacity to find answers on his real self but opts not to, due to fear of what he might discover. Maybe the man is just not able t o self-discover and will in most instances carefully construct theories in an attempt to hide his ineptness in these matters. Using the â€Å"Broken Column† (Self-portrait) by Fridah Kahlo as the yardstick, the paper will conduct an analysis on two texts; â€Å"against meat† and â€Å"praise of self-deception.† The Self. ... The article â€Å"Against Meat† by Jonathan Safran is a narration about his battle with the commitment of being a vegetarian. Safran begins by outlining the initial concept that was nurtured in him concerning meat and how he experienced difficulties in converting to vegetarianism even after realizing the ills associated with meat. Safran learned at an early age from his grandmother that there was no kind of food that was bad and that most parts of food were to be eaten. Safran writes that: No foods are bad for you. Sugars are great. Fats are tremendous. The fatter a child is, the fitter it is — especially if it’s a boy. Safran also mentions that his grandmother had endured the 2nd World War surviving barely enough to eat and was even sometimes forced to scavenge for food remnants in dustbins. As a result, his grandmother’s obsession with food was particularly due to her past experiences with hunger. Then after that Safran learnt from his father that kickin g animals was not good, only for the father to flush a golden fish Safran received as a gift in the toilet. These instances together with the conversation he had with the baby sitter only served to disillusion Safran concerning the ills of eating meat. The disillusionment Safran felt was due to the fact that most people around him ate meat despite believing that eating meat is causing undue distress to animals. Safran admits that the disillusionment had profound impact on his life, that he found himself constantly making excuses to eat meat despite being a vegetarian. Safran proceeds to narrate a life where he hypocritically consoled himself that he had not caused any distress because he had not actually killed but was just consuming what had been killed by another.  

World Religions Report Assignment Example | Topics and Well Written Essays - 1500 words

World Religions Report - Assignment Example When looking at individual practices as well as the background of Buddhism, one is able to see specific doctrines and teachings that are applied to one’s life. This is furthered with comparisons of other religions, such as Christianity, the secondary religion investigated, to define the various roles and concepts that are formed with religious beliefs. Background of Buddhism Buddhism is an older religion with origins began in India, Burma and China, where it is still widely practiced. The main principle of Buddhism is to find the Middle Path which consists of the Four Noble Truths. The objective is to see how one can move through this lifetime and reach enlightenment of the spirit. This is followed by the Eightfold Path, which is eight different mechanics which one needs to reach the same enlightenment, or nirvana. Wisdom, morality, right views, resolve, speech, action, effort and mindfulness are the Eightfold Path to obtain enlightenment. The result is that one is able to go through a self – transformation on the intellectual, emotional and moral levels, which is what the Buddhists believe to help one move into enlightenment (Keown, 2009). The spread of Buddhism to the West has not only led to the different components of the main mechanics and teachings. This includes two sectors of Buddhism, including Theravada or Mahayana. The Theravada belief is the ancient belief, stating that the teachings are based on the original teachings for enlightenment. The Mahayana practice also has the main techniques and foundation from the ancient practices. However, this has moved into alternative perspectives and techniques based on practice, such as transformative beliefs, practical solutions for today’s needs and an expansion in the meditation techniques (Fowler, 1999). Interview Summary The interview that was conducted occurred after visiting a Buddhist temple at KSA. The outer area of the temple seems like a regular structure building that was used la ter as a temple. The landscaping has a large amount of greenery and is kept to create a sense of invitation in the building. The internal area of the building has the wheel of Buddhism in various areas, the statue of the laughing Buddha and various paintings and icons that are representative of the religion from the East. An assembly hall is located in the internal area as well as several rooms to the side for worship, meeting and to look into the Buddhist literature. These are each well decorated with the Buddhist symbols and signs, the Buddhist statue and other figurines from the East. A program was being held with the doctrines and beliefs that were associated with the temple, combined with several who were visiting. A Buddhist, by the name of Aaron, was found after the program that agreed to taking the interview and which had time to answer the questions that I required (see Appendix A). Aaron was in his mid – 40s and was a frequent member at the Buddhist temple outside o f his main job as a computer programmer. The information was recorded on an iPhone then transferred to paper later. The individual interviewed had been practicing Buddhism for over 15 years with the basis being in Christianity. The pull toward Buddhism began with the individual not feeling a strong enough basis toward the Christian beliefs while wanting more with the foundation of belief. The individual then decided to visit a Buddhist temple in the area to create a different understanding of religion. The origins of the practice are not practiced by family or relatives while creating an individual approach to the idea of reaching enlightenment. However, the individual also noted that practicing Buddhi

Re-interpretation of the Philosophical Thought of Benjamin Constant :: Philosophy Psychological Psychology Essays

Re-interpretation of the Philosophical Thought of Benjamin Constant ABSTRACT: The liberal French thinker Benjamin Constant develops a conception of human nature which shows the triplicity of being human. Such triplicity manifests itself in the close connection between emotion, rationality, and animality. He also develops an idea of liberty which treats it only as a real, historically conditioned minimalization of external limitations. Liberty thus understood enjoys metaphysical rootedness in human nature. 1. Introductory remarks Benjamin Constant (1767-1830), the French aristocrat, politician, one of the fathers of the French liberalism and, at the same time, the then well-known man of letters is also the author of a voluminous and almost unknown work about religion. It appeared in the years 1824-1833 in Paris in seven volumes, five of which are entitled "De la religion consideree dans sa source, ses formes et ses developpements", and two "Du Polytheisme romain considere dans ses rapports avec la philosphie grecque et la religion chretienne. Constant wrote this work through all his life, changing the fundamental theses and supplementing them as his theoretical knowledge about religion increased and as a result of his personal experiences connected with religion. Although the huge volume of the work is rather perceived as unattractive today and most of the historical material is out of date, it contains interesting philosophical theses which are the crowning achievement of the whole intellectual life of the a uthor. These theses allow us to understand and interpret better the philosophical foundations of Constant's liberalism which are created, among others, by a certain understanding of the human nature i.e. a certain philosophical anthropology, whereas the latter induces an understanding of liberty, peculiar for the Constantian liberalism. 2. The human nature. Constantian theses contained in the work on religion and refering to the human nature can be formulated as follows: 1. A man is not entirely the product of society in which he lives and its culture, but he is a being that can be defined by his stable and unchangeable nature. 2. What the human nature is like can be judged by examining the behaviours common to all people and their creations, for example religion. 3. The human nature is unchangeable . However, the forms change, through which it manifests it self in various periods of the development of humanity. In people's religious behaviour, for example, there is manifested something which is the permanent source of every religion and is inherent in human nature.

Reaction Paper “El Presidente” Essay

Making a historical film is always a tough endeavor. What makes it even more challenging is its subject happens to be a controversial figure in history. And one of these is the El Presidente which was became one of the entries in Metro Manila Film Festival 2012 directed by Mark Meily. He crafts a tale centering about Emilio Aguinaldo, the first president of the First Philippine Republic. This general, politician, and revolutionary leader lived a long, grim, and gainful life from the time of the Philippines’ revolution against the Spanish colonial rule to the American and Japanese. Jeorge â€Å"ER† Estregan plays the lead role with Cesar Montano as Andres Bonifacio. In this film, the story touches on the revolutionary encounters, as well as the many issues, that took place during Aguinaldo’s time. It also explores his inner struggles as a husband, a member of the working class, a war leader, and a politician. It boasts a grand production highlighted by sophisticated cinematography and set pieces. Compared to many other Filipino epic and historical pictures that fall short on their technical ventures, this film gets high marks in its period and action sequences. Even with some inconsistencies and softness lingering in a couple of scenes, many shots still offer that â€Å"WOW† factor for the viewers. And most importantly, the production is still able to live up to the emotional investment such a historical offering needs to promote a sense of nationalism. Clearly, â€Å"El Presidente† is not a perfect film. But in the end, it still shines as a passionate attempt to contribute something valuable for Philippine cinema. This is somehow helps put a man where he belongs in the annals of history, while also inciting a form of curiosity and a sense of patriotism to its intended viewers. It also provokes the audience to have a more open mind on heroism. Even though this person finds h imself makes mistake, for others, or even for the entire country, it still allows certain realizations on how a human being becomes capable of great things. The movie EL PRESIDENTE is based on the life of General Emilio Aguinaldo, the first president of the Philippine Republic. It aims to present a comprehensive narration of his life, achievements and even some controversial issues about him such as his relationship or conflict with other Filipino hero, Andres Bonifacio. At first I’m not interested in watching because I thought it would be boring for us teenagers to watch that kind of movie. But I realized that it would be nice for me as a student or should I say it would be a helpful reference for me to know about the life of Gen.Emilio Aguinaldo and how the first Philippine President fights for our freedom.

The Importance of Television - 1632 Words

Television is an audio-visual communication medium. It has broad reach and stronger influence upon people and culture. It is most acceptable that each households watch Television and it has become a most effective medium to reach large number of audience. It’s very hard to imagine a word without TV. It is the most significant medium of providing information, education and entertainment. Advancement in technology and increase in competition among viewers are making television more efficient. â€Å"The transmission of dynamic or sometimes static images, generally with accompanying sound, via electric or electromagnetic signals â€Å"(Online Dictionary.com, 2012). The audio visual character of Television makes it a magic medium which allows us to watch the world and this quality makes television images more memorable. Television has powerful visual nature which this powerful visual nature helps television to create vivid impressions in our minds which in turn leads to emotional involvement which makes television more memorable. (TV as a mass medium).It has ability to reach a massive audience at any given time for the purpose of entertainment, news, political statement or (mainly) advertising. Television has vast potential as an audio visual communicator. The impacts of TV are very important because it has ability to communicate with large number of audience by combining emotions, words, color and personality etc. Television advertisement play a vital role to introduce the product forShow MoreRelatedThe Importance Of Television In Fahrenheit 451 By Ray Bradbury997 Words   |  4 PagesYour average American spends 5 hours a day watching television. Fahrenheit 451 by Ray Bradbury is a science fiction novel where the characters spend a majority of their time in their tv parlor. 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