Marketing Programs American Airlines - 891 Words

There are four distinctive elements to services that can significantly influence the marketing programs, often referred to as the four I’s of services, and they consist of: 1. Intangibility- Unlike goods, services cannot be touched, held, or seen afore the purchase decision. To aid customers analyze and evaluate services, vendors try to display the benefits of consuming a service. For example, the book uses The American Airlines. American Airlines ad illustrates their new seats and highlights the seats size as well as other tangible benefits. 2. Inconsistency- Service quality is often inconsistent due to the fact that service employees have diverse abilities, which range in performance from day to day. For instance, a person’s favorite singer may have a cold and his/her performance wasn’t the best on the night of the concert; however, some organizations reduce inconsistency through training, and standardization. 3. Inseparability- Services are produced and consumed as one; as a result buyers cannot detach the deliverer of the service from the service itself. Communication between a consumer and the service provider differs based on whether the consumer is physically present to obtain the service. Take insurance for example, the service is created when the agent persuades the consumer to purchase the policy and it is said to be disbursed when the claim is settled and the policyholder acquires the money. In this scenario, it was vital for the service provider and theShow MoreRelatedThe Opportunities And Threats That American Airlines Faces1651 Words   |  7 Pagesopportunities and threats that American Airlines faces. They are listed as follows: †¢ Continued growth in disposable income †¢ Increased business travel aligns with strong business traveler exposure †¢ Increased demand for Pacific travel, more international destinations on popular routes †¢ Leverage on code share agreement with a number of airlines †¢ Capitalization on growth of HDTV Threats †¢ Technology-based disruptions in business travel (i.e. Skype) †¢ Frequent-flier stealing programs †¢ Low cost carriersRead More American Airlines Essay641 Words   |  3 Pages American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. 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For example, Coach operates in the luxury handbag industry. 1 - Using outside sources (cite and reference each source), provide an analysis of the industry. Include specifics on competing brands when possible. Ideas of information to search for: market size/growth rate, industry sales